Serene & Co premium skin care collection

Curated Korean beauty

Beauty begins here.

Explore refined skin care and makeup edits chosen for glow, comfort and everyday confidence.

Shop skin care Explore make up

Fresh arrivals

New beauty, now landing.

New from ANUA

Dewy glow range has arrived.

ANUA Dewy glow range has arrived.

Explore range

New from COSRX

Blue Peptide range has arrived.

COSRX Blue Peptide range has arrived.

Explore range

New from MEDICUBE

Medicube glow tech joins the edit.

6-in-1 Korean Glow Facial Device for Glow, Pore Care & Better Absorption.

Explore range

New from AXIS-Y

Climate inspired Korean skincare.

Solutions designed to help skin stay balanced through changing environments, daily stressors and real-life conditions.

Explore range

New from BEAUTY OF JOSEON

New Tinted Mineral Dayscreen SPF 30.

Sun to Screen, real-life coverage for Beauty of Joseon.

Explore range

New from SKIN1004

Centella calm, now in the edit.

A fresh SKIN1004 moment for soothing, lightweight Korean skin care.

Explore range

New from HARUHARU WONDER

Haruharu Wonder joins the ritual.

Gentle Korean skin care with a soft, nourishing feel for everyday routines.

Explore range

New from TIRTIR

When skincare becomes primer.

TIRTIR brings a polished skin-prep moment for smooth, radiant everyday beauty.

Explore range

Authentic beauty favourites selected with care

Courier delivery across South Africa

Fresh arrivals, clean routines and effortless shopping

Not sure where to start?

Find your Serene Routine.

Personalised skincare guidance is being polished for launch. Join the notify list and be first to try it.

Snap

Scan

Glow

The full Snap, Scan, Glow experience is coming soon. No selfie is needed today.

Get notified

Shop by category

Shop your next ritual.

Skin Care

Serums, creams and daily routine staples.

Make Up

Soft glam, daily colour and polished finishes.

Meet GEGE BEAR

Soft, cute, everyday pretty.

GEGE BEAR is a cute, girly, soft-aesthetic makeup brand created for the new-age beauty lover who wants dreamy colours, adorable packaging, and everyday-wearable formulas. Inspired by coquette vibes and plush pastel visuals, the brand is made to make you blush, glow, gloss, and feel effortlessly pretty.

Shop now

Recently added